May 29, 2010

Tween Self Confidence

Self confidence is defined by Merriam-Webster online as "confidence in oneself and in one's powers and abilities". As we all remember, tweens and teens struggle with their self confidence. It can be one of the largest issues during those years as they deal with their growing bodies, acne, body odor, and other things.

Unilever used something they called a Tween Confidence Index that looked at tweens confidence (ages 8-12) and their parent's perceptions. They found that a majority of parents (77%) are worried about the well-being of their tweens. Also a majority of tweens (69%) find the talks they have with their parents to be "very helpful" in dealing with the pressures and challenges they face. Other research showed that self confidence begins to decline as tweens become teens(ages 13-17). Thus it is important to maintain good communication with them.

Unilever – the maker of Degree, Dove and Suave deodorants – assembled a panel of experts to develop the educational website and resource On the site is a pamphlet to help boost your tween's confidence. I found it had many good ideas. Also on the website you can find several high value coupons you can print. If you have a teen or tween, it is a good resource.

Mom Central and Unilever set me a sample of Unilever deodorant brands as well as a $20 gift card to thank me for my participation. The opinions are my own.

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